Entrepreneur | Philanthropist | Innovator

Jeff Yapp Media Collection

The Future of Retail

At the Leading Transformation with AI event last May, Microsoft CEO Satya Nadella  …

AI and Retail Employees

When it comes to AI’s emerging role in shaping and defining the retail space and experience …

How AI is Reinventing Retail

While it was touch-and-go for a while after e-commerce arrived on the scene, rumors of brick-and-mortar …

The State of Girl Scouting in Indianapolis

Girl Scouting is alive and well in the Indianapolis area. Nearly 29,000 girls in Central Indiana are involved in Scouting. 12,000 adult volunteers work to guide girls on their …

Why Influencer Marketing is Shifting in Favor of Micro-Influencers

Before founding Wutznxt, Yapp worked for Viacom as the Executive Vice President of Program Enterprises. He was responsible for the brand visions of MTV, CMT, VH-1 …

Why CEOs Should Give Back to the Community

Corporate social responsibility is a broad concept that can take many forms depending on the company and industry; it is predicated on the belief that philanthropy is …

How Acreage Cannabis Ad Found Success Despite Being Rejected By The Super Bowl

While commercials and advertisements saturate all forms of media, no ads are as far reaching as those aired during the Super Bowl; with roughly 100 million viewers tuned …

The Best Online Courses to Become a Marketer

Does a career in marketing interest you? Some may believe that you need a college or university degree to become a marketer – however, in today’s online learning age, this …

3 Ways Technology is Changing Marketing

Marketing is constantly evolving, and companies need to stay on top of the latest trends to get the results they need and stand out from the crowd. The last decade saw the …

Jeff Yapp Interviews

Hobby Jam

His first professional position was with Kraft Foods Group. It didn’t take him long to move from an entry level marketing position…

WutzNxt CEO & Interview.Net

Jeff Yapp is the kind of marketer every professional needs. His consulting agency, Wutznxt, works on the cutting edge of social …

Inspirery Interview

After graduating from the University of Michigan with a Bachelor’s degree in Business Administration, and a Master’s degree in  …

IdeaMensch Interview

As the Founder and CEO of Wutznxt, a consulting agency in Portland, Oregon, Jeff is bringing his 30+ years of expertise to …

How Digital Marketing is Driving Modern Business

Digital marketing firms have a unique role in today’s business world. Every company needs to leverage its online presence for optimum sales. Not every marketing agency … 

Jeff Yapp Scholarship Announcement

The scholarship is available to any student currently enrolled in an accredited U.S.or Canadian, college or university. The application process requires potential candidates … 

The Importance of Personal Branding

Personal branding is the key to a successful digital marketing campaign. Celebrities and influencers need to be careful about their public image, tailoring it to their desired  … 

The Best Apps For Social Media Marketing In 2019

How will social media marketing evolve in 2019? For digital marketers all around the globe, making smart use of social media platforms has been one of the best marketing …

Jeff Yapp Scholarship Extension

Founder and CEO of WUTZNXT is proud to announce the extension of his academic scholarship program targeting post-secondary students pursuing a career in …

The Power of Digital Marketing

The digital world has entirely transformed the marketing business. Businesses no longer rely on print, television, and radio advertisements to build their portfolio. Most people … 

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